SYRACUSE UNIVERSITY
All projects below were created at Syracuse University while studying Advertising in the Master's Program at the S.I. Newhouse School of Public Communications. Each project was created as part of the curriculum and in no way represents the views of the companies that they represent.
MONT BLANC
It's been said that a person's character shows through their penmanship. A dip of the "g," a harsh cross of a "T," all attributes of a distinctive yet identifiable signature. Mont Blanc has long since been the makers of the finest writing instruments. Mont Blanc created a series of fountain pens inspired by a few of the most renowned writers of both lyrics and literature, paying homage to the artist in every facet of the design. Keeping the design clean and crisp like the pens themselves was a necessary element of the conceptual layout. Adding memorable quotes in reference to their craft, strengthened the appeal.
TOMS
TOMS is a unique brand with a philanthropic agenda and a band of loyal followers. Their classic canvas shoes have become a popular medium for artists of all levels and specialties. Whether painted, dyed, inked, or embellished, the designs are breathtaking. What better way to give back to those TOMS artists than to showcase their personal designs on the TOMS website. The TOMS community will be able to vote for and comment on their favorite designs, each artist sharing a bit of themselves with the rest of the world.
WRONG GEAR
Wrong Gear is a small company based out of California, specializing in masks used for extreme sports. The objective was to re-design the website and focus branding in order to increase awareness and sales. With that task at hand, we decided to conquer a specific group of extreme sport enthusiasts: snowboarders. This often depicted band of misfits, trailblazers, and non-conformists are a perfect target for Wrong Gear's motto: Wrong Vision, Wrong Design, Wrong Concept. We grouped them together, dubbing them as "The WG Bandits, " gave them something to believe in and a place to belong.