LOGO REDESIGN

As part of the Comixology rebranding efforts, new logos were developed that aligned with the overarching brand of Amazon, Comixology's parent company. Logos were tested by customers through surveys and the final selections were approved by Amazon's brand and accessibility teams. 

BRANDING IN SITU

Once the new logos were finalized for the Comixology parent brand and each of the sub-brands, they were each rolled out strategically within the UX of both the Comixology app and store. The massive effort to replace the logos and brand colors was part of the greater migratory efforts of moving the old Comixology store onto Amazon.